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Wednesday, March 4, 2009

Wisdom from Life

I love shoes. I think most women like (love) shoes. I’m always keeping an eye out for those new shoes that would be perfect with my wardrobe. I recently saw a pair at Nine West that I have been tempted--so tempted--to buy.

And then, I saw this:
It was prepared by the War Advertising Council and appeared in the June 5, 1944 issue of Life Magazine. The War Advertising Council was founded in 1941, and is now known as simply the “Ad Council.” The War Advertising Council campaigned during WWII to encourage Americans to buy war bonds and do other things to support the war effort, including conservation of money and resources.
They are also the ones responsible for Rosie the Riveter, Smokey the Bear, McGruff the crime dog, and Vince and Larry, the crash-test dummies. They now have campaigns that cover all types of issues, such as energy efficiency, lifelong literacy, and cyber bullying prevention. To learn more about the Ad Council, visit
This particular ad grabbed my attention right away. I thought it was very interesting, especially when you consider the state of our current economy. When I was younger, I watched my grandmother take a piece of used aluminum foil, wash it off, dry it, and put it in a drawer. I thought that was so strange! I had never seen anyone do that before.

What I didn’t realize at the time was that my grandmother, who grew up during the Great Depression, learned to conserve from a very young age. She continued to do so even when she was 80 years old and had plenty of money to buy more aluminum foil.

While I will probably never be one to start saving pieces of aluminum foil, I can definitely learn from the actions of my grandmother and others who lived through the Great Depression and WWII. To them, conservation was a necessary part of life. It was a responsibility that they gladly carried for themselves, their families, and their country.

The ad in Life Magazine is a little snapshot of the history of our nation. But the more I think about it, the more I think that it applies to my life today.

I guess that those multi-leather Nine West flats with the cute little buckle will just have to wait. At least, for now.
"United States War Message." Advertisement. Life Magazine 5 June 1944: 111.

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