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Monday, August 29, 2011

Fred Who? Fred Meebo!

Who is Fred anyway? Could this man be Fred?
 A curious Meebo patron asked us if the Fred who appears in the Fred's SuperDollar commercials is the eponymous Fred who started the discount retail chain. After a little digging, I am saddened to report that he is not. I found an article from 2010 that states:
Besides changing the faces of hundreds of Fred's stores, the company is changing the face of Fred himself. Well, sort of.
The company revived a 1990s "Fred" character for new in-store promotions and on-site events. The new Fred is a neighborly, older gentleman. However, much like the "Wilson" character from "Home Improvement," Fred hides his face somewhere between his fishing hat and cardigan sweater.
I did learn one neat nugget. Fred's began life in Coldwater, Mississippi in 1947. How's that for Mississippi entrepreneurship?!

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