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Wednesday, December 4, 2019

The Value of Lifelong Learning

In the world of public relations, it is critical to stay on top of current trends and learn new ways to tell the story of whatever you are promoting. It is the only way to stay relevant in today's ever-changing, technology-filled society. Keeping the mind sharp and well-informed is important to stay at the top of your game in this profession.

I recently had the opportunity to travel to St. Louis, Missouri, to soak in some valuable information specific to promoting libraries. The Library Marketing and Communications Conference was a two-day gathering, held November 13 and 14, of marketing and public relations professionals from libraries across the country. This in-depth continuing education offering is put together by a group of volunteers who understand the value of staying fresh and current. They worked extremely hard to make this an amazing learning experience!

Overhead projection titled Where to Learn about Memes with Reddit, Instagram, and Twitter accounts to follow and a meme to the side
Memes are really big in the PR world!
At the conference I ran into two Mississippi friends: David Brown with First Regional Library System and former Flowood Library branch manager Ashley Biggs, who is now in Baltimore. It was great to connect with friends from home!

2 smiling women lean into smiling man in middle 1 woman is holding a service dog
Susan Liles, MLC PR Director, David Brown, Brand and Marketing Strategist at First Regional Library,
and Ashley Biggs, Outreach Librarian for the Maryland State Library for the Blind & Physically Handicapped
Some of the sessions I attended included Accidental Partnerships, Memes of Engagement, Effectively Create and Market Your Library with Videos, Unified Brand Strategy, and many more. I came away from the conference with a renewed excitement about my work at MLC and how I can help libraries better tell their important stories. Stay tuned to our social media channels for more information coming soon!

woman with face in shadows takes a selfie in front of the saint louis arch. snow is on the ground
Of course I had to take a selfie with the famous Gateway Arch!

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